Privacy notice

This notice explains what we do with your details when you join the Riff waitlist or get in touch with us through riffagent.ai. Riff isn’t live yet, so this covers the waitlist and our website only. We’ll publish a full privacy notice for the Riff app before it launches.

Who we are

Riff Financial Ltd is the controller of your personal data. We’re registered in England and Wales (company number 15528625), and our registered office is Arquen House, Spicer Street, St. Albans, Hertfordshire, England, AL3 4PQ. We’re registered with the Information Commissioner’s Office under reference ZC135466.

For anything about your data, email hello@riff-fin.com.

What we collect

• Your first name, surname and email address.
• Your answer to “How did you hear about Riff?”.
• The date you joined, and whether you open or click our emails.
• Anything you choose to tell us if you email us.
• If you accept analytics cookies, how you use this website, such as the pages you visit and the site that sent you here.

We don’t ask for your bank details, and we don’t connect to your bank accounts through the waitlist.

Why we use it

• To tell you about Riff, including when early access opens for you.
• To decide the order we invite people in, which may take into account when you joined and whether you referred anyone.
• To understand which channels bring people to Riff, so we spend our marketing budget sensibly.
• To reply to you if you contact us.

We rely on your consent to send you waitlist emails. You can withdraw it at any time using the unsubscribe link in any email, or by emailing us. For understanding where sign-ups come from and replying to messages, we rely on our legitimate interest in running and improving our business.

We don’t sell your data, and we don’t share it with advertisers.

Who we share it with

We use a small number of providers who process data on our behalf, under contract:

• Brevo (Sendinblue SAS, France), which holds the waitlist and sends our emails.
• Hostinger, which hosts this website.
• Google Workspace, for our email.
• Google Analytics, only if you accept analytics cookies.

Where a provider processes data outside the UK, we make sure appropriate safeguards are in place, such as the UK’s adequacy regulations or the International Data Transfer Addendum.

How long we keep it

We keep your waitlist details until you unsubscribe or ask us to delete them, or until 12 months after Riff launches if you haven’t signed up by then, whichever comes first.

Your rights

You can ask us for a copy of your data, to correct it, to delete it, or to stop using it. You can also object to how we use it or ask us to restrict it. Email us and we’ll reply within one month.

If you’re unhappy with how we’ve handled your data, please tell us first. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Cookies

We only use analytics cookies if you agree. With your consent, Google Analytics helps us understand how people use this site, such as which pages they visit and how they found us. If you decline, we don’t set analytics cookies. We don’t use advertising cookies.

You can change your choice at any time using Cookie settings at the bottom of every page.

Changes

If we change this notice we’ll update the date at the top, and tell you by email if the change is significant.